𝕏 AudienceAnalytics & Demographics

Demographic Composition

Gender

• Male: 78.1%
• Female: 20.3%
• Not specified: 1.6%

Age Distribution

• 13–17: 1.0%
• 18–24: 7.6%
• 25–34: 22.0%
• 35–44: 19.2%
• 45–54: 16.3%
• 55–64: 14.0%
• 65+: 19.9%

More than 70% of the audience falls between ages 25–64, a prime professional and consumer segment that includes executives, business owners, investors, and policy-engaged leaders.

Geographic Reach

• United States: 67.8%
• United Kingdom: 5.3%
• Canada: 3.6%
• India: 1.7%
• Australia: 1.5%
• Other countries: 20.1%

The audience is primarily U.S.-based, with strong representation across the broader English-speaking world, providing advertisers access to a high-value Anglosphere market.

Device & Platform Behavior

• iOS: 71.7%
• Android: 17.2%
• Web: 11.1%

The majority of users access content via iOS devices, a demographic often associated with higher household income and stronger digital purchasing behavior. This supports premium brand positioning and strong outbound conversion potential.

Discovery & Reach

• 76% of engagement comes from non-followers
• 24% comes from existing followers

Content consistently reaches beyond the core subscriber base, driving organic discovery and expanding brand exposure to new audiences on an ongoing basis.

Engagement Patterns

Audience activity is strongest during weekday business hours, particularly Tuesday late morning through early afternoon, with secondary peaks on Friday mornings and weekend late mornings. This aligns with professional audiences consuming news, analysis, and commentary during workday intervals.

Why This Audience Matters

This platform reaches a politically engaged, economically active, and digitally sophisticated audience concentrated in key U.S. and global markets. The demographic profile supports advertisers seeking:

• High-income decision makers
• Business owners and executives
• Investors and entrepreneurs
• Policy-focused and civically engaged consumers
• Strong organic reach beyond a fixed subscriber base

For brands seeking credibility, influence, and sustained exposure within a high-value audience, this platform delivers both targeted reach and consistent discovery.